Hub was an innovation space and pop up gallery which aimed to support the regeneration of the City of Salford to further create links between the University, its local community and the creative industries that surround it with a series of projects which engage with the community through interactive exhibitions and workshops. There were satellite Hub events throughout Salford and virtually at Hub in Second Life.
Hub was launched on Tuesday, 23 March by the Vice-Chancellor of the University of Salford, Professor Martin Hall, and the Mayor of Salford, Councillor Roger William Lightup. This was the first of a series of interactive exhibitions and workshops utilizing innovative technologies, aimed at the local community to support Salford’s regeneration. Over a period of one year there were twelve exhibitions and Hub was a digital incubation space for digital media artists and designers to experiment with ways of engaging audiences using screenbased techniques including scratch n sniff cinema brought by cultural curator Bren O'Callaghan, a lo-fi, no-fi interactive screening experience. Zombie Nation by Lets Go Global a pervasive game which took place at Eccels shopping centre. Soup Collectives "Blackpool" which turned the windows at Hub into a projection screen and Alastair Eilbeck and James Bailey developed and presented the soft launch of their interactive piece, "Tinity". Hub also presented the launch of Manchester Modernist Society Interactive Map. Mary Oliver and Losi Kalssen developed an installation with a series of published perfomramnces for "offit". David Hancock's "Time to Pretend" was an exploration into the culture of the players of computer game Cosplay.
Hub M3: The University of Salford in partnership with Soup Collective, Lets Go Global, BBC21CC, the Central Salford Regeneration Company and Salford Council Arts Development Service. Supported by the Arts Council, UnLtd and by Bruntwood. Designers in residence were Shape.